Archive for January 9th, 2009

Vtrim gets press in the Denver Post

Friday, January 9th, 2009

The Denver Post recently wrote an article about online weight loss and the gamut of options available to the public. Not all programs are created equal and as a consumer it is wise to do your homework before signing up.  As reported in the CNN article, an estimated 80 million Americans go on diets every year, spending more than $30 billion annually on programs and products. That’s a lot of cash and high hopes for change.

The Denver Post article suggests that high tech can work as well as old school. They base this conclusion on the research paper we published in Obesity in 2007 comparing Vtrim to eDiets.com, a popular commercial online weight loss program. eDiets.com is one of the few programs to put their protocol through a randomized clinical trial. Kudos to them! The results they achieved were promising from a public health standpoint. They have hundreds of thousands of active participants. However, a program like Vtrim provides the best results and the best chance of keeping the weight off long-term.

In this study, participants lost an average of 18 pounds in 6 months, 2x that of eDiets.com. How come the weight loss is so much greater in Vtrim? We attribute the difference to the systematic delivery over 24 weeks of a behavioral weight loss curriculum. We teach people how to manage their daily choices around food and exercise. And, we offer expert support and accountability throughout the process. Vtrim participants get weekly feedback on their food journal and their personal reflection activities from a professional facilitator.

The Denver Post article offers a cheat sheet on what to look for in a solid online weight loss program. They say look for the following attributes:

Questions that determine your height, weight, age and weight loss or fitness goals (and, ideally, your body-fat ratio).

A food journal to monitor daily calorie intake.

An activity log with a drop-down menu of tasks and exercises.

An educational element (behavior-modification articles, e-mail access to a therapist or personal trainer).

Community support via e-mail, chat rooms or discussion boards.

Vtrim has all of these and more and we guide you through the process of losing weight. Check us out today. We’d like to suggest you stop wasting money on fast, false-promise programs and invest in your weight management future with a scientifically-validated program like Vtrim.